Fifa stops broadcasters from zooming in on attractive female football fans

Fifa stops broadcasters from zooming in on attractive female football fans

It's common for broadcasters to pick attractive female fans from the crowd to use for "cutaways", but Federation Internationale de Football Association diversity boss Federico Addiechi isn't happy about it.

"We have done it with individual broadcasters".

According to a group that was hired to follow discrimination at the World Cup, Fare Network, sexism has been a bigger problem in Russian Federation than racism and it has documented more than 30 cases during games.

Pre-tournament concerns that Russian Federation 2018 would be tarnished by homophobia and racism have not materialised but sexism has been an issue.

"This is one of the activities that we definitely will have in the future - it's a normal evolution", he said.

FIFA's head of sustainability and diversity Federico Addiechi says the sport's governing body "would take action against things that are wrong".


Powar added there had been several cases of female reporters being grabbed or kissed whilst on air.

Among the glamorous fans attracting attention are former porn star Natalya Nemchinova, named as Russia's hottest World Cup fan, along with wives and girlfriends of footballers playing for England, Croatia and France.

France booked their spot in the final in Moscow with a slender win over Belgium, while Croatia edged past England to seal their place in a World Cup final for the first time in their history. Instead, soccer's treatment of female media workers and fans led to heated debate.

"We hope that this World Cup will have a long-term impact on Russian society".

Recently, photographic agency Getty Images had published a photo gallery titled 'the hottest fans at the World Cup which featured pictures of some young women.

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