California Passes Law Providing Consumers With More Control Over Their Personal Data

California Passes Law Providing Consumers With More Control Over Their Personal Data

A bold new law passed by the state of California could change the perception of digital privacy.

California authorities are empowered to fine companies for violations. The secretary of state's office confirmed Thursday afternoon that Mactaggart had withdrawn his initiative from the ballot.

"We in California are taking a leadership position with this bill", said Sen.

As previously reported, just last Thursday California lawmakers announced Assembly Bill 375, "The California Consumer Privacy Act of 2018" (the "CCPA"), as an alternative to the California Consumer Privacy Act ballot initiative (the "Initiative").

The California Consumer Privacy Act, Assembly Bill 375, allows members of the public to request that a company delete their personal information.

Though some say they had issues with language in the bill, lawmakers were unable to make amendments to the bill without delaying its passage. "Concern for privacy is at an all-time high in the aftermath of the Cambridge Analytica scandal, and yet California has enacted a law that utterly fails to provide the privacy protections the public has demanded and deserves".

Right of Access. Consumers may request disclosure of the specific PI that a business has collected about the consumer.

Under the new law, companies won't be able to sell people's personal information if they opt out, but they will be able to "share" it.


People whose personal information is stored unencrypted and not sufficiently protected were also give the right to pursue civil claims.

In lieu of a national data protection policy in the U.S., this new law in the nation's most populous state may well force tech companies to shift their policies for all Americans given the complexity of maintaining different standards in different states. A representative of the California News Publishers Association said the bill was so broadly defined - with vague definitions of what information a consumer can prevent a company from using - that it could be used by the subject of an investigation to thwart a story from being published online.

Associated Press food industry writer Candice Choi contributed.

A technology industry trade group said Thursday it's concerned by "the lack of public discussion and process surrounding this far-reaching bill".

Callahan contended that California policymakers will need to "correct the inevitable negative policy and compliance ramifications this last-minute deal will create for California's consumers and businesses alike".

During a meeting Thursday with reporters at Facebook's headquarters in Silicon Valley, chief operating officer Sheryl Sandberg said the leading social network supported the California legislation.

Google executives have warned that the measure could have unintended consequences but have not said what those might be. "We think there's a set of ramifications that's really hard to understand", Google senior vice president Sridhar Ramaswamy told reporters.

Facebook, which said in April it would stop funding opposition to a user privacy initiative and participating in its activities, said it supports the bill while viewing it as imperfect. However, internet users in other states will likely see changes, said Cynthia Larose, a cybersecurity expert at the law firm Mintz Levin.

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