Salad days are over ... now Heinz labels it Sandwich Cream

Salad days are over ... now Heinz labels it Sandwich Cream

Journalist Robyn Cottle dressed as superhero with placard campaign outside the heinz building at the shard of london to save our Heinz sandwich cream name change to sandwich cream after over 100 years with Salad Name.

Many people who responded to the survey told Heinz they were more likely to use Salad Cream as an alternative to mayonnaise - usually in tuna, ham or cheese sandwiches.

The maker claims that as only 14% of buyers actually used the supreme sauce on salads, the old name no longer reflects its modern goal.

This is not the first time that the brand has come under threat.

Heinz Salad Cream was launched in 1914 and was saved from extinction just a few years ago.

Heinz sparked outrage across Britain by announcing its product would be re-branded as "Sandwich Cream". Practically all of the great retro food classics have stupid names - here are 5 that definitely need changing.

Its own research discovered just 14 per cent used the cream on salad.

Sales of Heinz Salad Cream fell by 5.4% past year to £28.8 million.

Scott Buchan wrote: "Sandwich cream?". I don't put my tomato sauce on tomatos either.

Joel Hughes, UK sauces brand build lead at Kraft Heinz, added: "As a market leading business, Kraft Heinz continues to audit its portfolio in order to meet the needs of consumers".

There is now a consultation under way on the new name and an official announcement is expected in September.

'There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour or what to eat it with'.

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