Paving for pizza: Domino's wants to fill your town's potholes

Paving for pizza: Domino's wants to fill your town's potholes

"Have you ever hit a pothole and instantly cringed?"

A courtesy photo provided by Domino's which is asking for nominations of towns in need of road repairs as part of its Paving For Pizza campaign.

Domino's Pizza on Monday announced a new initiative that will allow consumers to submit their town for potential grants to fix potholes.

A "third-party organization" will vet ZIP codes based on their popularity and the municipalities' receptiveness to the program, she said.

"We don't want to lose any great-tasting pizza in a pothole, running a wonderful meal".

The towns chosen will get money to fix their crumbling roads and ensure the integrity of pizza remains in tact, the company said.

The company has launched a'Paving for Pizza campaign where it pays for pothole repairs in US towns and cities
Supplied The company has launched a 'Paving for Pizza' campaign where it pays for pothole repairs in US towns and cities

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button.

Former Detroit Lion Nate Burleson can relate, but one popular pizza chain is geared up to fill in potholes to prevent your pizza from being ruined before you even walk through your door.

The fixed pot holes are then stamped with a Domino's logo and the motivational slogan "Oh yes we did".

A video promo shows paving teams, with branded trucks, steamrollers and hardhats, filling in the treacherous potholes and making them safe for pizza delivery.

The company helped fill five potholes in Burbank, eight in Bartonville, 40 in Milford, and 150 square yards of roads in Athens.


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