KFC announces a vegetarian chicken option is coming to the UK

KFC announces a vegetarian chicken option is coming to the UK

As far as its secret blend of herbs and spices, KFC says all 11 of those ingredients will be on the new vegetarian option, too.

The company says the new item is in line with its United Kingdom commitment to reduce calories per serving by 20% by 2025. The product is described as a meat-free chicken-inspired option.

The company said that after perfecting the recipe, it aims to test it with customers "and if all goes well, we hope to launch a new vegetarian option in 2019".

Some 14% of US consumers, or 43 million people, regularly use plant-based alternatives to traditional foods, such as almond milk, tofu and veggie burgers, according to research firm NPD Group.

Kentucky Faux Chicken is the latest in a string of meat alternatives hitting fast food restaurants around the world.

"Development of the recipe is still in its very early stages, and so the options we're exploring in our kitchen are still top secret", KFC told FoodBeast in a statement.


The company turned to its head of food innovation, nutritionist Victoria Robertson, to explain the company's plan for its creation. Colonel, we salute you.

Orlando-based global restaurant consultant Aaron Allen predicts large restaurant companies increasingly unveil more vegetarian options, like KFC's.

"This is about providing choice, and offering delicious, signature KFC taste that just happens to be lighter", she explained.

"How sharply has vegetarianism increased in the U.S.?"

In addition to the vegetarian option, KFC has said it will offer low or zero calorie soft drinks and trial a behavioral change program created to "nudge" consumers toward lighter options. "Double and triple digits", he said.

It suggested that food chains change the recipe of their products, reduce the portion size, and encourage their customers to opt for lower calorie products.

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