Apple strikes multi-year original content deal with Oprah

Apple strikes multi-year original content deal with Oprah

Apple Inc. unveiled an original programming partnership with TV star and producer Oprah Winfrey, the iPhone maker's biggest ally so far in a battle with Netflix, Google and over the future of online video. Now, Oprah has officially not only taken a side, but she's signed a contract as well - with competitor Apple TV.

According to The Hollywood Reporter, the deal includes films, television shows, smartphone applications and books that can be distributed through Apple.

Other outlets have sought Winfrey's services, but she hasn't had conversations about producing series for any other streaming companies, the person said, noting that Winfrey was drawn to the idea of working for Apple in particular.

An Apple statement Friday offered few details about the role for Winfrey, who hosted a hugely popular talk show before leaving to start her own production company and devote time to philanthropic efforts. Winfrey in December extended her contract with OWN through 2025, OWN and Apple said. The channel has become one of the fastest-growing cable networks among women and has produced hit shows like "Queen Sugar", which boasts Oscar nominee Ava DuVernay as showrunner.

It has also ordered a remake of Steven Spielberg's 1980s science fiction anthology series Amazing Stories. Perhaps most famously, Netflix signed both Ryan Murphy and Shonda Rhimes to deals valued at over nine figures each.

Trump 2020 campaign media advisory board member Gina Loudon and former "Hillary for America" finance committee member Al Mottur discuss how CBS host Gayle King pushed Oprah Winfrey to run for president during her interview on "This Morning".

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