Wetherspoon abandons social media, tells customers to pop down the pub instead

Wetherspoon abandons social media, tells customers to pop down the pub instead

Tim Martin's nearly 900-strong pub chain will have no social media presence following a spate of negative publicity surrounding platforms such as Facebook, which has recently sparked uproar following claims users' details were misused.

In 2018, it is unusual to find a business without a social media presence, and.

In the aftermath of the surprise announcement, "many commentators suspected it was a publicity stunt", The Guardian reports - but the bargain boozer has good reason to call time on its social media accounts.

Professor André Spicer comments on JD Wetherspoon's decision to shut down its social media accounts for its 900 outlets.

Tim Martin, the chairman of Wetherspoon, said: "We are going against conventional wisdom that these platforms are a vital component of a successful business".

He told the BBC he had always thought the idea that social media was essential for advertising was untrue.

Mr Martin said: "I think generally I feel that in politics, and in business people vastly overestimate social media".

"It's becoming increasingly obvious that people spend too much time on Twitter (Frankfurt: A1W6XZ - news), Instagram and Facebook, and struggle to control the compulsion".

It also said it was encouraging customers to "get in touch with us via our website or by speaking with the manager at their local pub".

JD Wetherspoon intends to use its magazine, website, and app to keep its customers up-to-date.

The group said the move, which will jettison 44,000 Twitter followers and 100,000 Facebook subscribers, would not affect sales and is supported by its pub managers.

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