Jio vs Airtel: Court instructs Airtel to amend IPL campaign

Jio vs Airtel: Court instructs Airtel to amend IPL campaign

Airtel clients as of now using a 2G or 3G Smartphone will be qualified with the expectation of complementary data benefit of 30GB when they move up to a 4G Smartphone.

Airtel has already partnered with Samsung, Intex, Karbonn, Lava, Celkon, Motorola, Lenovo, Nokia, Itel, Zen, Karbonn and Lephone for cashback offers. The prepaid users will be eligible for 1GB of free data for every day for the next 30 days. Airtel postpaid customers will get 30GB additional free data with rollover facility in their first bill cycle.

The reproduction of the story/photograph in any form will be liable for legal action. However, it should be noted that the free data will be over and above any recharge or plan, an Airtel subscriber chooses. Bharti Airtel has been at the bleeding edge with regards to offering extra data and countering Reliance Jio's latest plans. This scheme is valid for both prepaid and postpaid users.

Reliance Jio effect: Airtel unveils Rs 249 pack; offers 2GB data per day, unlimited calling for 28 days

Reliance Group's telecom operator Jio has got some relief on its petition against the Airtel's marketing campaign for the live streaming of the Indian Premier League matches on the Sunil Mittal-owned mobile data provider's networks. This is one of the largest customer rewarding programs and with this initiative our customers shall get an opportunity to experience the online world at 4G speeds and fully unlock the potential of their smartphones. The organization says that this activity will supplement Airtel's "Mera Pehla Smartphone" program, where it gives free data benefits and cashback offer to those purchasing Smartphones from select brands.

Further, the ads "falsely" state that a subscriber need to obtain just a 4G SIM from Airtel and download Airtel TV app to obtain a virtual "season pass" that provides live and free access to T20 coverage, petition added.

No stranger to such "misadventures", Airtel has been pulled up by the Advertising Standards Council of India in the recent past too, notably for issuing misleading advertisements claiming it offered the fastest speeds based on a speed test campaign by Ookla and another advertisement that claimed it was the "fastest ever network".

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