Facebook ad feature claims to predict user's future behaviour

Facebook ad feature claims to predict user's future behaviour

When Zuckerberg was quizzed on the subject by Representative Ben Ray Lujan, he confirmed that Facebook did collect data of users who had not signed up with the social network, although he refused to use the term 'shadow profiles'. This data was then used to build profiles of voters that have formed part of election influencing software. "Google even runs a programme called Google Preferred that lets advertisers pay extra money to get their ads onto the most popular kid-directed channels", the petition said, accusing the companies of collecting "billions of data points from millions of children and making untold amounts of money off the use and sale of that data without ever telling parents".

Facebook CEO and founder Mark Zuckerberg testifies during a US House Committee on Energy and Commerce hearing about Facebook on Capitol Hill in Washington, DC, April 11, 2018. Questioned on the issue by Sen.

SEN. DURBIN: "Would you be comfortable sharing with us the name of the hotel you stayed in last night?"

Mark Zuckerberg did just fine in his first turn in the Congressional hot seat. Or you can just view and edit the information you want to share. But that is precisely why Facebook is one of the most valuable companies in the world. This will also likely lead to a reduction in fake news and other information that has been challenging for people to deal with.

The company said it does not use the data to target ads, except those inviting people to join Facebook. Only a dramatic data diet can curb the worst downsides of Facebook.

Zuckerberg has of late come under fire for his company's inability to protect personal data of over 80 million users during the 2016 data leak. It was also revealed that the firm had ties to the Trump campaign during the 2016 presidential race.

"We've got to fix that", the congressman grilling Zuckerberg said. "But we're silently and quietly, person by person, screen by screen, nudged and manipulated according to our individual vulnerabilities".


That's the take from several leading digital political advertisers - including one Democrat and the other two Republican - who privately say they've already been finding and exploiting loopholes in Facebook's new privacy rules as they gear up for the U.S. midterm elections.

And then there are young children.

The hands-off, market-driven policy that turbocharged the megacap internet companies' growth has clearly outlived its usefulness considering the recent developments involving Facebook. The company's founder has stated to media that it can not promise "GDPR-style privacy protection" for USA users.

Can Ad-Free Apps Go Mainstream?

"There is a wealth of research that shows that social media is harmful to adolescents, that excessive time on social media is linked to things like depression, unhappiness". Today, with internet penetration soaring, social media platform deliver the people to the advertiser.

"I think there is some cause for concern but rest assured that the United States will not allow Facebook to fail for the simple reason that Facebook is one of their success stories".

In fact, for those who're looking at the big picture and at life in the big scheme of things, world-famous American sculptor and video artist Richard Serra seems to be turning into the oracle. But evidence is mounting that who we "friend", what we "like" and share, can be used by malevolent groups to target entire swaths of the population with a few keystrokes.

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