Snapchat Apologizes For Rihanna Advert Making Light Of Domestic Abuse

Snapchat Apologizes For Rihanna Advert Making Light Of Domestic Abuse

SNAPCHAT HAS APOLOGISED to Rihanna over advertising featuring the singer and ex-boyfriend Chris Brown that "made light of domestic violence".

In an advert for a game called "Would You Rather", the app asked US users to select a choice between slapping RiRi and punching Breezy.

The ad was quickly flagged for "making light of domestic violence", as it appeared to reference Chris' conviction for assaulting ex-girlfriend Rihanna in his vehicle back in 2009.

A spokesperson for the platform said in an apology issues to BBC News that the ad violates the app's guidelines and ran "in error". We immediately removed it last weekend, once we became aware.

"We are sorry that this happened", the social media site has said about the ad.


Responding to Packet, former First Daughter Chelsea Clinton added: "Just very bad". Very bad that anyone thinks this is appropriate.

If you or someone you know is dealing with issues around sexual violence or domestic or family violence, you can call 1800 RESPECT on 1800 737 732, the Mens Helpline on 1300 78 99 78, or the Kids Helpline (ages 5 to 25) on 1800 55 1800. "The update ain't the only thing that's wack (sic) over there, friends".

"All ads are subject to our review and approval". Though only US users saw the ad, it quickly made the rounds on Twitter.

Within the terms and conditions, there is a list of banned content and a review process for ads. The extremely tasteless ad while only up for a couple minutes then taken down has been shared to other social media outlets by snap chat users.

"Like what were they thinking with this?"

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