Instagram will now make sure newer posts 'appear first' in the app.

Instagram will now make sure newer posts 'appear first' in the app.

Through shopping on Instagram, BigCommerce merchants can tag products in Instagram posts, making contextual information such as pricing and product descriptions accessible with a single tap, enriching product discovery without leaving the Instagram experience.

Instagram is making an adjustment to its feed that it hopes will quell user criticism of the previous iteration.

While these two aforementioned changes are quite good, it looks to be the first of many, as Instagram has stated that it will be making more adjustments to the feed in the coming months. Instagram, like many other social media platforms, is trying to balance the user desire for a chronological timeline with machine-learning features.

In 2016, Instagram updated its feed algorithm to show users the posts Instagram thought they will prefer to see at the top of their feeds.

Instagram has confirmed in a press release that it is engaged on the working of its feed algorithm that would ensure that the most recent posts are shown first.


The firm is testing a "New Posts" button that lets users choose when they want to refresh the app.

Instagram also detailed plans for a new button providing more choice for users: "We've heard it can feel unexpected when your feed refreshes and automatically bumps you to the top".

E-commerce platform BigCommerce has expanded its collaboration with Instagram to make shopping on the social media platform available to merchants beyond the United States to also include Australia, Brazil, Canada, France, Germany, Italy, Spain, and the UK. "With these changes, your feed will feel more fresh and you won't miss the moments you care about".

In it, the user shared a video of his timeline, showing posts in chronological order.

In the end, that turned out to be true, as Instagram is only bringing back some features of the chronological feed.

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