Instagram feature letting users tap photos to buy products coming to Canada

Instagram feature letting users tap photos to buy products coming to Canada

Today, the Facebook-owned photo and video app is expanding its shoppable experience for brands to eight more countries: the UK, France, Italy, Germany, Australia, Brazil, Canada and Spain.

A user shared screenshots of what it will look like and Instagram later confirmed the company is working on the feature. Yes, Instagram's official app now doesn't have any option that lets you share posts of other users easily on your profile.

"Since launch, shopping on Instagram can be directly attributed to over 1,200 orders and over 100,000 sessions", says Lulus Vice President of Marketing Noelle Sandler.

There has always been a way to "regram" posts through third-party apps, which sometimes could only work after clicking through a bunch of spammy ads.

"Through shopping on Instagram, BigCommerce merchants can now tag products in Instagram posts, making contextual information such as pricing and product descriptions accessible with a single tap, enriching product discovery without leaving the Instagram experience". But now we'll be able to do all of this through the app in the right way. First you pick a public Instagram post and tap a button to embed it in your Story. The process is supposed to lessen the efforts taken by users to reshare public posts.

Besides, users also get some customization options while resharing a post in Instagram Stories such as hiding/showing username of the person whose post you are sharing, moving and resizing that post, or adding some images or comment to it. Following this, users have an option to crop, highlight, or change the design of the post. So if you have a private account for stalking purposes, you don't have to worry.

According to TechCrunch, Instagram has been testing this feature with a small group of users.

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