Amazon is breaking into online game tournaments

Amazon today announced Amazon GameOn, a cross-platform, competitive gaming service for developers. The API works on any operating system, and brings easy creation of competitions, as well as user-generated competitions and leaderboards. GameOn has been created to allow games publishers such as Eden Games, the developer behind some of the world's most successful racing franchises, including V-Rally and Test Drive Unlimited, to reach wider audiences through seamless tournament organization. Digital prizes include in-game items, often selected from your catalog of items available for purchase.

"Game developers have consistently told us they are looking for ways to increase player engagement and retention", said Amazon Competitive Gaming Director Marja Koopmans at the company's GDC 2018 keynote.

While Amazon's crosstown rival Microsoft has a huge gaming presence of its own with Xbox, it is playing catch up with Amazon in terms of providing the infrastructure for developers to build games on its cloud platform.

nWay, the developer of free-to-play mobile multiplayer games, started integrating Amazon GameOn competitions into Saban's Power Rangers: Legacy Wars. Those in other countries will have to settle for in-game rewards provided by the developer. Amazon and Google are coming out with big new cloud-based services to help developers build games quickly and more efficiently. "GameOn saved us months of development and a whole lot of maintenance and logistical overhead in the long run". After May 1, Amazon said the first 35,000 plays per month are free for a limited time, and after that developers will be charged $0.003 per play.

With Amazon GameOn, Millennial Esports can offer an enhanced gaming experience for its leading mobile game franchise Gear.Club, including links to the millions of fans on Twitch and real-world prizes fulfilled by Amazon. According to an Amazon representative, GameOn was initially meant to be an SDK - but feedback from devs pushed the team to go with a set of APIs instead.

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