Amazon debuts GameOn service for entry-level eSports competitors

Amazon debuts GameOn service for entry-level eSports competitors

GameOn, as the service is called, is outside Amazon's cloud business, Amazon Web Services, but it's nevertheless an attempt by Amazon to outcompete the likes of Google and Microsoft to gain business from game developers.

Fittingly for Amazon, there's a product fulfillment aspect to the new API - competition organizers can offer up real-world prizes to players (assuming said prize is available on Amazon), and Amazon will handle the process of getting it to the victor. "We built Amazon GameOn to give developers simple, yet powerful tools to foster community through competitive gameplay". Amazon has announced GameOn, a set of flexible APIs that let developers easily add options like leaderboards, leagues, and multi-round competitions into their games.

"You can also enable players and streamers to create their own user-generated competitions and invite participants, allowing players to connect with friends and expand their gaming network".

"We want to break that boundary", Marja Koopmans, Amazon's general manager for competitive gaming, told CNBC in an interview. "In-game tournaments drive player engagement, and prizing creates a stronger incentive for players to participate." said Jesse Cherry, Senior Product Lead, nWay. The company hosted an e-sports competition in 2016 that was dedicated to the online battle game Vainglory and another one centered around the popular online fantasy card game Hearthstone the following year.

Game Insight, a leading global developer of cross-platform multiplayer games, is using Amazon GameOn to better reward their community in Survival Arena. A few developers have already jumped on board, Amazon says, including Eden Games (developers of Gear Club, pictured up top), Vector Unit (developers of Beach Buggy Racing) and Lima Sky (of Doodle Jump fame). The company said real-world will be only available in the USA when it is launch.

According to a press release from Amazon, developers can use GameOn APIs for free until May 1, 2018. After that date only the first 35,000 tournament plays per month will be free.

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