Short Term Outlook For Blue Apron Holdings, Inc. (NYSE:APRN)

Short Term Outlook For Blue Apron Holdings, Inc. (NYSE:APRN)

Armistice Capital, LLC is the second biggest holder with 3 million shares now valued at 10.68 million whilst Fidelity Management and Research Company has 3 million shares valued at 14.44 million.

Blue Apron (APRN) traded down $0.44 during mid-day trading on Friday, hitting $3.26. The business had revenue of $187.70 million during the quarter, compared to analysts' expectations of $186.13 million. Blue Apron stock will continue to slide if sales keep falling and its outlook only gets worse.

The biggest institutional shareholders in Blue Apron Holdings, Inc. include J.P. Morgan Investment Management Inc. which owns 4 million shares in the company valued at $12.40 million. The stock has been active on the tape, now trading at $3.26, down from yesterday's close by -11.89%. Blue Apron has $14 highest and $2 lowest target.

Brad Dickerson, Chief Executive Officer, said: "We are methodically implementing operational improvements to drive our business and are encouraged by the progress we've made since last quarter, particularly in margin which contributed to improvement in our bottom-line performance". SunTrust Banks now has a "Hold" rating and a $5.50 target price on the stock.

TipRanks highlights a cautious analyst consensus surveying APRN stock's opportunity. In the last 90 days, insiders have bought 245,000 shares of company stock valued at $959,450 and have sold 472,377 shares valued at $1,442,871. KeyCorp began coverage on shares of Blue Apron in a research note on Monday, November 20th. Analyst's mean target price for XBIT is $10.00 while analysts mean recommendation is 3.00. (NYSE:APRN)'s stock on Tuesday traded at beginning with a price of $ 3.66 and when day-trade ended the stock finally remains unchanged to reach at $3.35. A sudden increase in a stock's activity can be a sign that investors are trading in anticipation of a catalyst, or that investors feel very strongly in one way or the other about the future direction of a stock. (NYSE:ALK) by 3.28% during the September 2017 quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission.

Blue Apron now has 746,000 customers, down 15% from a year ago, and 13% from three months prior. The stock was purchased at an average cost of $3.89 per share, for a total transaction of $97,250.00. In the third quarter of 2017, Blue Apron reports that it had 856,000 customers. The disclosure for this sale can be found here. Following the purchase, the senior vice president now owns 28,386 shares in the company, valued at approximately $110,421.54. RBC Capital Markets has "Outperform" rating and $6 target. Finally, Goldman Sachs Group Inc. acquired a new position in Blue Apron in the second quarter worth $6,239,000.

Blue Apron is bleeding customers.

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Blue Apron Holdings, Inc. operates an e-commerce marketplace that delivers original recipes and fresh ingredients for making home cooking accessible. The Company offers under a novel business model in which it source, process, store and package meal ingredients and ship them directly to consumers. But the meal-kit company still has problems ahead.

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