India is the fastest growing smartphone market

India is the fastest growing smartphone market

Despite the government's continuous push to help domestic smartphone manufacturers, China-based vendors are thriving and their collective market share has reached a massive 53 percent in 2017 from 34 percent a year ago, International Data Corporation (IDC) has said.

Despite poor Q4 results in 2017, Samsung continues to be the top smartphone and feature phone OEM in India with an overall 24.7 per cent share in the smartphone market and 20.5 per cent market share in the feature phone segment. The market resumed its double-digit growth after a temporary slowdown in 2016 caused by factors such as demonetization and a shortage of smartphone components.

India served as a profitable playground for OEMs, especially the Chinese since the world's largest smartphone market, China, witnessed its first decline 2017 and the second largest market, the United States, was relatively flat. However, it registered a healthy 18 per cent growth compared to last year's weak quarter, which was impacted by demonetisation. The year 2017 witnessed a 17 per cent annual growth in the feature phone market after declining for three consecutive years. In 2017Q4, vendors shipped a total of 56 million units in the Q4 making it the highest-ever shipments in a single quarter. JioPhone drove a massive 67 percent year-on-year growth in the category. In terms of year-on-year growth, Xiaomi recorded 317 per cent jump in unit shipments. ET gives a snapshot of the top five smartphone brands by volumes in the Indian market, as per four different research agencies that tracked shipments in the October-December quarter of 2017. Xiaomi tripled its shipments year-over-year and sold more than 2 million units from its offline channel. Xiaomi led affordable smartphone segment with 25 percent share, followed by Samsung with 16 percent share and Lava with 9 percent share. Samsung's strong distribution network and brand equity work in its favour while it struggles to match Xiaomi on an aggressive pricing strategy.


Other in the list during the year include vivo in the third place followed by Lenovo and Oppo in the fourth and fifth place respectively.

Lenovo including Motorola slipped to fourth position as its shipments declined sequentially and annually in the Q4. Lenovo continues its efforts to strengthen its Motorola brand in India as Lenovo-branded shipments declined nearly 60 percent while its Motorola portfolio saw a marginal increase compared to a year ago.

The report highlights the fact that sales of smartphones by brands like HTC, Asus, Intex and Gionee have fallen considerably, even as newer brands like COMIO, NUU Mobile and 10.or (Tenor) entered the market, and made a considerable dent.

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