In a First Step Towards Monetization, Snapchat Starts Sharing Stats With Creators

In a First Step Towards Monetization, Snapchat Starts Sharing Stats With Creators

Snapchat has begun sharing a range of insights with creators, in order to give them a better understanding of their audience and open up future monetisation opportunities. The tech giant, which is on my Facebook, is now testing and new feature that will notify individuals if someone has taken a screenshot of their story. That being said, the feature may make some users -particularly women and those prone to cyberbullying-feel safer, in which case, the rest of us will have to find some other way to circumvent the intentions of social media platforms.

Snapchat's latest app redesign, aimed at broadening the appeal of the youth-oriented social network, sparked a backlash from many users complaining about the abrupt overhaul of their preferred service.

"Many users have found that it has not made the app easier to use, but has in fact made many features more hard", the petition at change.org states. "The new story design is dumb, makes no sense".

The new update includes a drastic redesign to the Stories page, which brings that content into a single with individual text messages, videos and Snaps, accessed by swiping from left-to-right on the camera screen.

Snap, for its part, says this is intentional.

On the Discover page, you can see content produced by brands, publications or professional content creators. Also these stories which disappeared within 24 hours, now appear in the messaging section of the app.


While meant to be a positive change for Snapchat's high-profile users, it's also had a mixed reception.

Snapchat's official support account on Twitter has had an incredibly busy month, furiously replying to enraged users with complaints about the new update.

Still, it hasn't been bad news for everyone.

Giving these types of accounts access to analytics could help them grow their reach even more.

While YouTube and Facebook have actively courted online creators, Internet personalities and other public figures to their platforms, Snapchat long did little to encourage those users to build audiences on its app.

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