Google shipped 3.9 mn Pixel devices in 2017

Google shipped 3.9 mn Pixel devices in 2017

Google announced its second-generation Pixel 2 and Pixel 2 XL smartphones on October 4, 2017.

According to IDC's research director Francisco Jeronimo, Google doubled shipments of Pixel smartphones in 2017 with 3.9 million units sold.

Add to the equation the many delays, production woes and poor general distribution of the OG Pixel duo, and you probably won't be shocked to hear the smartphone family's shipments merely amounted to 3.9 million units in 2017.

However, IDC's recent numbers reveal Google still has some way to go, before it reaches market leader status. Google has done better with the Pixel 2 and Pixel 2 XL stock, but the phones are also quite expensive. In 2016, Google brought in former Motorola executive Rick Osterloh to lead its hardware division, which includes its Google Home smart speakers, Chromecast streaming devices and Google Wi-Fi routers. You can sell the phones unlocked all you want, and even offer financing options, but if customers can't walk into their carrier store of choice and buy your phone, you're shooting yourself in the foot. That 3.9 million number accounts for all of 2017, meaning that sales were taken from both the Pixel and Pixel 2 over the course of 12 months.


To be very precise, no one (including Google) are seeing Pixel as a business opportunity as big as that of Apple's iPhone or Samsung's Galaxy lineup at this moment but Google has shown that it can build great hardware.

One thing not many people will realize is that Google's smartphone pricing is even more high-end than Apple's, though.

Though the numbers are small, the good news for Google is that they're growing.

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