Airbnb introduces deluxe products, expanded listings and loyalty program

Airbnb introduces deluxe products, expanded listings and loyalty program

(Get your phones ready because the listings already categorized under Airbnb Plus shown at the conference today are pure Instagram gold.) Each home has been verified for cleanliness, comfort/quality and exceptional design. Over the last 10 years, Airbnb hosts earned more than $41bn and guests have checked into an Airbnb more than 300 million times. In fact, people thought the idea that strangers would stay in each other's homes was insane.

On Thursday, the home rental platform announced several changes, one of which includes sending an inspector to visit listings and determine if the space is good enough to qualify as "Airbnb Plus".

During the past decade, the Airbnb platform has grown to have 4.5 million properties listed. Plus will begin with 2,000 homes in 13 cities, according to a release from Airbnb. Over the years the types of properties on the platform have become increasingly diverse from treehouses to boutique hotels but it's still only possible to navigate by 3 property types - Shared Space, Private Room and Entire Home.

The launch follows calls from some Canadians for an end to short-term rentals offered in their buildings and neighbourhoods after some Airbnb users rented homes to throw unruly parties or behaved disrespectfully towards neighbours. Airbnb is launching nine exciting new collection in total but the family and work collections are available beginning today. In August of past year, Chesky tweeted that Airbnb had listings for 15,000 boutique hotels, about 10 months after introducing them to the platform.

The company revealed in San Francisco on Thursday that following its acquisition of Luxury Retreats past year, it is now preparing to launch Beyond by Airbnb. These will enjoy benefits such as top placement, in-home services and premium support.


New Airbnb Collections will offer unique home collections created to match the most popular types of trips travelers are searching for-like, family trips, group getaways and honeymoons.

Hosts and guests are the heart of Airbnb. Today it announces an expansion of the program to offer 14 new and updated benefits including better exposure, custom urls and exclusive benefits on smart home products.

The company's Superhost program now has 400,000 hosts and is expanding to include 14 new and improved benefits, including better exposure and benefits on smart home products. That, Airbnb says, is based on feedback from users, and ranges from things like plenty of high-quality towels and bedding, through to cooking essentials in the kitchen, and even more esoteric factors like artwork and character decor.

And a new Superguest program will be coming later this summer that will offer qualifying guests perks such as airport pickups, additional services and amenities.

Logos, product and company names mentioned are the property of their respective owners.

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