Toyota will add Amazon Alexa to pick out vehicles in 2018

Toyota will add Amazon Alexa to pick out vehicles in 2018

Forward looking statements contained in this release relate to Amazon Alexa and the Company's leadership in the Video Eyewear, VR and AR display industry. Three separate reports in 2017 placed Amazon's United States market share of smart speakers between 70% and 76%. Amazon is already dominating the headlines with a bevy of announcements - the show doesn't even officially kick off until Tuesday - while Google's marketing material is all over the city.

The preference Americans have shown for Alexa over Google Assistant isn't founded in the products' respective technical performances, however.

Vuzix has also teased that Amazon could launch its own Alexa-enabled AR glasses soon. Overall, it is surely going to be good news for the makers for sure.

Toyota detailed it will include Alexa in Toyota Entune 3.0 App Suite and Lexus Enform App Suite 2.0, but didn't say which specific models will get the infotainment system updates in 2018. Questions that elicited no response were automatically repeated to give it a second chance.

"As Vuzix' next earnest step into consumer-grade augmented reality, the Vuzix Blade AR glasses will undoubtedly blaze the trail toward logical, approachable AR for everyone, with Amazon's Alexa digital assistant steering the wheel".


"People tell us they love Alexa in the home", said John Scumniotales, the head of product for Amazon Alexa. Consumers will be given easier access to the assistant without having to open up a website.

In other words, Google Assistant's smarts may extend beyond what consumers are now looking for, leaving little reason for current Echo owners to switch, or for those looking to buy their first smart speaker to choose a slightly more expensive option over the other.

It's worth noting that Amazon and Apple aren't the first ones to bring AR glasses to the market.

Launched with speaker family back in 2014, Alexa is now taking on Google Assistant with its recent debut in the market of smartphones. The AR smart sunglasses will join the ranks of speakers, computers, cars, TVs and eventually wearables. The company hasn't officially confirmed plans to build a dedicated headset, but its acquisition of mixed-reality headset developer Vrvana Inc. late past year added further fuel to the fire.

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