Taylor Swift Sent Out The Shadiest Christmas Cards

Taylor Swift Sent Out The Shadiest Christmas Cards

As reported by Billboard, Taylor Swift is on track to earn as much as $450 million worth of ticket sales from her upcoming Reputation tour.

Some tickets are already available for shows through May, in Arizona and California, but the new dates include stops in Santa Clara, California on May 11; Washington, D.C. on July 11; Philadelphia on July 13; East Rutherford, New Jersey on July 22; Foxborough, Massachusetts on July 26; Minneapolis on August 31; and Dallas on October 5.

Tickets for the third show, on July 22, will go on sale on January 31, the stadium said.

The new date was added due to "overwhelming demand", according to a press release. The cheapest is at $160 apiece for Swift's show at the NRG Stadium in Houston on September 29 and another costs $230.


Some have blamed the widely criticised "Verified Fan" program which was pitched as a way of battling scalpers by ensuring tickets go to real fans, but ended up looking a lot more like a system to compel Swifties to buy a shitload of very spenno merch.

Billboard reports that the $180 million came from four days of verified fan pre-sales, and three days of public sales.

"Overall, it's good and smart for Taylor to price her tickets higher", he says, "but it could cannibalize other games or shows, because for most consumers, they don't have an endless budget". There are still hundreds if not thousands of tickets left for every show, despite seats having been available to the public since the Swift's birthday on December 13. Though her 1989 world tour boasted numerous sold out performances (it eventually became the highest grossing tour of 2015), it appears her considerably more expensive snake persona is a tougher sell.

One music industry source told the New York Post "sales so far have been a mega disappointment", adding that "there are hundreds if not thousands of tickets left for every show".

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