South Africa party storms H&M stores over monkey shirt ad

South Africa party storms H&M stores over monkey shirt ad

"We trust that H&M will listen to our demands", he said.

Innocent shoppers were forced to flee as activists swept through the stores, which included Africa's flagship H&M stores in the upmarket suburb of Sandton, Johannesburg.

The mounting controversy over an H&M ad campaign widely considered to be racist resulted in a South African store being trashed Saturday.

The brand has yet to respond to today's threats to close, but South Africa's twitter community appeared divided over the action, which police are attempting to contain. We continue to monitor the situation closely and will open the stores as soon as the situation is safe again.

"We strongly believe that racism and bias in any shape or form, deliberate or accidental, are simply unacceptable. We stress that our wonderful store staff had nothing to do with our poorly judged product and image".

The site reports that police eventually had to intervene, firing off rubber bullets to make the protesters scatter.

"In Menlyn [in Pretoria] protesters also managed to enter the shop and threw clothing around".


H&M stores in other areas are reported to have been closed, and police are monitoring the situation. "No arrests have been effected so far‚" said Dlamini.

But Mbuyiseni Ndlozi, spokesman for the ultra-left EFF, said that was too little, too late.

"H&M is not the last one ..."

In a tweet, EFF's Deputy President Floyd Shivambu said H&M was "facing consequences for its racism".

This is not the first time the retail giant has come under fire in South Africa.

Police said that a peaceful demonstration had been held by about 150 EFF members at the V&A Waterfront in Cape Town.

The firm's spokesperson, Amelia-May Woudstra, said the company was sorry for the ad, "We sincerely apologize for offending customers with an image of a printed hooded top that was published on selected global online channels".

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