Logan Paul Punished by YouTube for Controversial Video

Logan Paul Punished by YouTube for Controversial Video

YouTube has punished star U.S. blogger Logan Paul over a video that appeared to show him giggling after discovering a dead body in a Japanese forest notorious for suicides.

Almost two weeks after Logan Paul posted a YouTube video depicting an apparent suicide victim - and just over a week after he removed it and apologized - the online video platform has announced it is scaling back its relationship with the vlogging star.

YouTube has had to deal with a number of brand-safety issues over the past year, and the Paul punishment is the clearest step yet that the company is not afraid to take action to combat the problem, even against its most high-profile channels.

YouTube also said it had put on hold original projects with the United States vlogger. They react with shock, but also make jokes. Online comments have called the Japan video, which garnered millions of views on YouTube before it was taken down, "disrespectful" and "disgusting".

The streaming site had to take big action against Paul after letting the video be posted originally and then staying quiet about it.

REUTERS/Mike BlakeYouTube removes Logan Paul's channel from the Google Preferred lineup.


Paul's channels were removed from YouTube's Google Preferred programme, where brands sell ads on the platform's top 5% of content creators. So far, there have been no reports of advertisers pulling ads from YouTube in response to the Logan Paul situation. Like many others, we were upset by the video that was shared last week.

However, Paul's popularity on YouTube has not been adversely affected by the fall-out, with the social media star gaining more than 400,000 subscribers since the contentious clip was released, according to Social Blade.

Just one day earlier, YouTube broke their silence to condemn the viral sensation for his inappropriate content. "You do not walk into a suicide forest with a camera and claim mental health awareness".

Paul, on his part, said he is taking a break from making any more vlog posts for the moment, besides also tendering an apology in his last video uploaded about a week back.

We built Google Preferred to help our customers easily reach YouTube's most passionate audiences and we've seen strong traction in the past year with a record number of brands.

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