Google Assistant Just Won CES 2018, and Alexa Should Be Worried

Google Assistant Just Won CES 2018, and Alexa Should Be Worried

That would apparently put the Google Assistant at the heart of a smart home ecosystem, illustrating its close ties and integrations with other hardware from under the Alphabet umbrella like Nest thermostats and the Chromecast streaming adapter. While the intention for attaching a screen to an Echo might have been for the objective of something else entirely, Google thinks they can do one better than Amazon did, with their own Smart Displays running Google Assistant. The company announced that Assistant will be coming to Android Auto in the U.S. starting this week. It's promised more devices later this year.

Amazon's Alexa and Google's Assistant are just a few years old, and this year's CES proved their parent companies are still fighting over every inch of the voice-assistant market.

Starting your day gets easier with the Lenovo Smart Display.

For most consumer, the fact they have invited a piece of always-listening artificial intelligence into their home - or received it as a Christmas present - is unlikely to have crossed their mind. Both companies leveraged the platforms of their partners to keep their respective assistants dominating the news cycles. 64% of those who responded in the survey are using the device for smart home functionality and 66% said they wanted to entertain using the speakers with music and other content.


Google's First Alert Onelink Safe & Sound embeds Google Assistant along with a full speaker into a ceiling mounted smoke and carbon monoxide alarm.

Some analysts also say it's too soon to rule out Bixby, Samsung's AI assistant, which the company vowed to make a more central part of all its connected devices by 2020. Said Erickson, the higher the profile of Google Assistant on consumer electronics, the more the undeniable need for other developers to incorporate it into their gadgets will be. It can also display how many hours of energy you've saved in the past week, the quality of the air in your home and the outside temperature. With a display, Google Assistant will be able to play a YouTube video, search for map directions, call a cab and track it, as well as pull up images through Google Photos. "We wanted this to be instead you're having a conversation and the display enhances it, so a lot of the work is going to ensure we maintain that simplicity".

But these smart products can - and sometimes do - support multiple assistants.

Google, as one would expect, is quite anxious about Amazon's continued dominance in the market. As Miriam Daniel, Amazon's head of product management for Alexa, told me, the company deliberately avoided smartphone concepts such as a home screen, back buttons, and complex menus which might distract from using voice controls.

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