Diet Coke Announces a Fab Four

Diet Coke Announces a Fab Four

It racked up an extra £39.3m of value sales past year, single-handedly pushing the Coca-Cola brand up 2.5% to £1,133.5m [Nielsen 52 w/e 9 September].

Another said: "Really happy about the new Diet Coke flavours". The big question is: Which flavor will President Trump like best? "Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side". Targeting millennials, Coca-Cola hopes to contemporize the brand and appeal to new audiences.

The relaunch is part of the company's plans to focus on low-sugar and low-calorie options, following relaunch of Coke Zero previous year, and its recent introduction of Fuze Tea to Europe.

The research and development team at Coca-Cola tested over 30 potential new Diet Coke flavors, working with tropical, citrus, and even botanical notes before settling on the four new flavors.

Coca-Cola is launching a new advert for its Coca-Cola Zero Sugar brand which features Mr Hadley, the character portrayed in the original advert when the product was first launched in the United Kingdom in 2006. "Diet Coke and Coke Zero Sugar are two delicious, no-calorie sparkling choices - it's just a matter of personal preference. Diet Coke and its expanded flavor portfolio provide a crisper taste and bolder flavors", he explained.

The new Diet Coke range will be packaged in taller 12-oz cans, and sold as on-the-go singles and in eight-packs.

Coca-Cola Bottling Co Consolidated (NASDAQ COKE) traded down $1.22 during mid-day trading on Thursday, hitting $203.96.


Several other institutional investors have also recently made changes to their positions in COKE. The look gives the brand a more contemporary feel.

In the tweet, Lime-A-Rita suggests that Diet Coke created something very similar to their flavors and can styles. "This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets". The slimmer 12-ounce cans retain the brand's iconic silver color, offering a simplified color palette focused on silver and red with accents of bold color to represent the new flavors.

The Atlanta-based company says the taste of the original Diet Coke - which has been repackaged in the new cans - will stay the same.

"With a brand recast, designers are challenged with determining how far is too far, and how close is not far enough".

This company has listened to fans, and has chose to bring back Diet Coke's original formula, while also bringing four fruity new flavors.

The vibrant new look includes stripes of colour printed vertically on the can, with the name of the flavour at the top end, and a picture of the fruit flavour on the bottom.

"We continue to believe and invest in Diet Coke because it's a great-tasting, zero-calorie beverage loved by millions".

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