Circuit City plans comeback online

Circuit City plans comeback online

Almost a decade after filing for bankruptcy, Circuit City plans to make a comeback that includes a relaunched website on February 15 and some limited brick-and-mortar locations.

The retailer attempted to operate strictly online after closing its last store in 2009, however those plans folded in 2012.

Circuit City CEO Ronny Schmoel said the company will relaunch its e-commerce website on February 15 and eventually roll out small-scale versions of its stores as kiosks, store in-stores and other experimental settings.

Circuit City was originally launched in 1946 before filing for bankruptcy in 2008. Shmoel made the announcement this week at CES in Las Vegas.

Circuit City is making a huge comeback, according to a statement by its boss. The site will use features while search-by-photo for product listings and real-time tech support to boost customer experience.


Shmoel took control of the brand, domain and trademarks of the company in October 2015, CNBC reported.

Down the line, Circuit City plans to gear up towards its own showrooms, according to consumer electronics website Twice.

Among the items to be sold are audio/visual, computers, gaming, imaging, small appliances and smart-home products.

On Monday, Shmoel told the publication that "major retailers" have expressed interest in working with Circuit City to open stores within their stores.

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