CES 2018: Amazon's Alexa voice assistant coming to Toyota's cars this year

CES 2018: Amazon's Alexa voice assistant coming to Toyota's cars this year

Since its inception in 1967, the Consumer Electronics Show (CES) has served as a platform for the public to learn about the newest technology advancements-more specifically, how technology will change every day life.

Also new this year: some serious competition.

Bixby was also being built into a "family hub" smart system in Samsung refrigerators with large touch-screens on doors.

Google will have a stand-alone booth at the event for the first time in a long time.

Ives expects "a big push" from the California search giant at the trade show, he said in a research note.

"The big connectivity here is Amazon vs Google".


Japanese automaker Toyota will integrate Amazon's Alexa voice assistant into some of its cars as the auto industry increasingly adopts the tech world's hottest offerings to improve the vehicle experience. The company also unveiled the Acer V6820M/i 4K UHD projector, which also supports Amazon Alexa. Microsoft's Cortana digital assistant is installed by default on Windows 10 computers.

Others, including Hyundai and Ford, have already made similar moves. Seven percent of Americans report acquiring at least one smart speaker between Black Friday and the end of 2017, and 4% report acquiring their first smart speaker device during the holidays. Instead of an advertising blitz, its Alexa digital assistant has merely been popping up regularly in "smart" products across the convention - everything from mirrors and toilets to headphones and auto dashboards. Alexa integration is planned for more Toyota models next year, according to a statement.

During the media days before the kickoff of CES this week - the show floor doesn't open until Tuesday - newly announced Alexa-enabled devices ranged from classic electronics (a Hisense television, a Garmin GPS device), to cutting edge (a $1,000 pair of smart glasses).

Samsung televisions sold in the USA will have Bixby to respond to spoken requests or control other home devices. A Kohler-branded mirror, the Verdera Voice Lighted Mirror, has embedded microphones and speakers, bringing Alexa to the space above the bathroom sink. Additional hands-free commands will also be enabled to let users perform multiple operations using the personal assistant from Amazon.

The 8-inch model starts at US$199.99 and the 10-inch at $249.99. In fact, Alexa is even starting to encroach on Cortana's turf by making its way onto some PCs.

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