16% of the US Population Owns a Smart Speaker

16% of the US Population Owns a Smart Speaker

According to new survey from NPR and Edison Research, one in six American adults, or about 39 million people, now own a smart speaker like the Amazon Echo or Google Home, up 128 percent from January 2017. 69 percent of owners report that their device uses the services of Amazon Alexa - the assistant debuted in front of what would be a blooming crowd in 2015. These individuals were interviewed via two separate surveys, the first of which was a 1,010-participant telephone survey, while the second was a 806-participant online survey. About a third of smart speaker owners who participated in the survey said they used the device to control other smart home devices.

People are also replacing the time spent with other devices to use smart speakers. Meanwhile, 66 percent say they want to entertain family and friends with their smart speaker. Having said that, we're handing out awards in various different categories this year, as we do every year for CES, and in this article we're handing out one such award for the "Best Smart Speaker" that got announced at CES 2018. To view the full report for yourself, it's available on this PDF via the official National Public Media website. 65 percent of users say they wouldn't go back to life without a smart speaker.


There also seems to be a cultural shift in how users shop, with almost 30 percent researching an item for purchase on the smart speaker, and 22 percent using it to buy new products. Furthermore, it signals that usage of the HomePod could drive more people to use Siri on their smartphone. An analyst last week estimated that we're looking at 4-6 weeks, but that Apple is facing an uphill battle. Are you planning on purchasing a HomePod?

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