Instagram is testing moving Direct messaging to a new app

Instagram is testing moving Direct messaging to a new app

And swiping left will reveal your recent chats (Direct Inbox) similar to what you see now in your Instagram app.

The Instagram Direct app will be available starting Thursday on Android and iOS in Chile, Israel, Italy, Portugal, Turkey, and Uruguay, according to technology news website the Verge. Installing Direct means the inbox disappears from the Instagram app.

"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Hemal Shah, an Instagram product manager, told the Verge. Direct also ships with four exclusive filters and is ultimately seeking to grow its user base even more by providing people with a more focused experience, albeit one that's still deeply integrated into Instagram.

"Camera-first", huh? That sure sounds a lot like Snapchat. Direct is a new Instagram companion app to send and receive messages.


Opening Direct would directly be taking you to the camera to persuade one in making and sharing content.

It's unclear if Instagram will bring Direct to other countries following its initial testing, but seeing how successful Facebook has been with Messenger after removing direct messaging from its core app, an expansion of Direct to other countries in the coming months wouldn't be all that surprising. As of April 2017, Instagram Direct, still married to the Instagram app, had around 375 million active monthly users.

The Direct app also comes with a feature that lets users switch to the main Instagram app. Hopefully, the same thing doesn't happen to Instagram Direct. Overall, the Direct app works pretty much like Snapchat, which isn't a surprise since Facebook and Instagram have been copying for some time now. Now, it has grown to 1.3 billion users, as pointed out by Business Insider.

In case, Instagram launched Direct globally, for which no current timeline has been given so far, Facebook would become an owner of the third famous messaging tool alongside WhatsApp and Messenger.

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