Google's new guidelines will prevent apps from collecting unnecessary user data

Google's new guidelines will prevent apps from collecting unnecessary user data

Concerned about data consumer complaints on fast depletion of data bundles on mobile devices, caused by too many unwanted background apps that are running on mobile devices, Google has said that the newly introduced app for emerging markets, called Datally, would help data users in Nigeria to monitor and control their data usage. Nonetheless, many users regularly use external app stores and direct download sites to acquire new apps, potentially putting their device at risk. If the app collects and transmits personal data that is not related to its functions, prior to collection and transmission, it must explain how it will use the data and gain consent. Apps that handle user or device data will soon have to provide their own privacy policies.

Google says that the expansion is needed to ramp up its efforts to combat the increasing number of malicious and harmful Android apps around today. This way, users can be protected even when they browse to websites that provide app installation.


Google's innovative search technologies connect millions of people around the world with information every day. Which should be ample time to publish a small update. Many Android users don't know to venture deep into the Settings app to see their mobile usage, so Datally pulls those features out of Settings Network & Internet Mobile network, and presents it in an easy-to-understand way. Safe Browsing alerts will display for all apps and websites that appear to collect the user's information without first acquiring explicit consent.

Google has warned Android developers to give users better warnings about their apps' data collection behaviours, or it will flag their failings. App developers caught by the new Safe Browsing warnings can request an app review on the App Verifications and Appeals support page.

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