Google to setup its own experience stores in India

Google to setup its own experience stores in India

Apart from that, Google's Pixel smartphones are priced on the higher side as opposed to the large offering by Chinese vendors which are quite affordable. However, while Google is pushing its software pretty well into the Indian market, it's finding it a bit hard to sell its hardware - the Pixel smartphones - in the country. In the past, Google has relied on the Play Store online and third-party retailers to move units. According to The Economic Times, the company has been encouraged by the response to the Pixel pop-up stores that it had set up in the recent weeks to educate the consumers about Pixel 2 phones. When asked for comment, Google noted that it does not respond to rumors or speculation.

At least two prominent malls in India said they have received requests for space to set up Google stores. Google Home smart speakers, Chromecast streaming boxes, Pixel Laptops, and Daydream VR headsets will also be featured, the sources said. The likes of Samsung, Apple and Xiaomi have their stores run by other franchises in India. The company back in 2013 had teamed up with Spice Group to open AndroidLand outlets across the country to sell Android smartphones, but that venture didn't turn out to be successful.

According to sources, Google will be focussing on improving the number of experience centres across India, as the response from these activities has been encouraging.


"We had done two stores as part of the pilot and then we could not proceed with the project as they did not meet with our desired objectives", said Dilip Modi, chief executive of Spice Connect.

It is believed that Google's new store will be able to offer customers the crucial important hand-on experience of the premium Pixel phones. "They got a flavour of how physical stores are also important because you can't explain numerous features online".

Apple is seeking a single-brand licence to open own stores in India and has sought concessions including duty exemption on manufacturing and servicing, components, capital equipment and consumables for 15 years.

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