GM's Marketplace feature lets you buy stuff with your auto

GM's Marketplace feature lets you buy stuff with your auto

To allow merchants to efficiently and quickly integrate their content as part of the in-vehicle Marketplace ecosystem, General Motors is working with three main platform partners: Xevo (www.xevo.com) in Seattle, Washington; Conversable (www.conversable.com) in Austin, Texas; and Sionic Mobile (www.sionicmobile.com) in Atlanta, Georgia. "Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back". That number is expected to reach 4 million vehicles in 2018. "Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to almost four million USA drivers".

Though not yet released to the public, Marketplace will soon be available to 2017 and 2018 models with compatible infotainment setup from all GM subsidiary brands: Chevrolet, Buick, GMC, and Cadillac.

The GM Marketplace will compete for customer clicks and revenue with hand-held smartphones, which offer a far richer array of applications than the GM system will at the outset.

To access the Marketplace, a motorist will simply tap on new icons added to the touchscreens in those vehicles, alongside more familiar features, such as a vehicle's audio or navigation systems. The order will be ready and waiting when the driver pulls into the drive-thru lane.

Still, why would consumers turn to their vehicle dashboard as opposed to the smartphones they're likely tethered to anyway?

GM will use smartphone-like over-the-air updates to add Marketplace to many 2017 models
GM will use smartphone-like over-the-air updates to add Marketplace to many 2017 models

Other restaurants, like Applebee's, IHOP and TGI Friday's, will let motorists make reservations through the Marketplace, which is linked to the cloud through a vehicle's built-in 4G LTE WiFi service. Priceline will offer deals and allow GM Marketplace users to make hotel reservations. Customers can "expect to see more service promotions coming through the platform", Chamorro said.

General Motors Co has added a new service today called Marketplace as an effort to upgrade the driving experience.

"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", said Chamorro.

In addition to those brands, app-based courier service delivery.com will also provide services from local independent businesses by enabling customers to order online from their favorite local restaurants, wine and spirits shops, grocery stores and laundry and dry-cleaning providers - all from the front seat of their auto. I mean, how many different touch screens are you going to have to go through to order one simple extra hot Grande half-caf vanilla latte with a double shot and a sprinkle of cinnamon?


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