Salesforce, Google Cloud Platform form integration, global infrastructure partnership

Salesforce, Google Cloud Platform form integration, global infrastructure partnership

Under the deal, Salesforce named Google Cloud as a preferred public cloud provider and said it plans to use it to support the company's worldwide expansion, Reuters reports.

"When you think about something that people spend all day long using, having that really deep integration is something that goes well beyond the level that we are each able to achieve independently with our API service areas".

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow across the Analytics 360 Suite and Salesforce's Marketing and Sales clouds.

In 2016, Salesforce selected Amazon Web Services (AWS) as its preferred public cloud infrastructure provider. Until now, there were no pre-existing integrations between Analytics 360 and Salesforce, so they had to be used separately.

Salesforce.com Inc. and Google Inc. announced a strategic partnership on Monday that will see Google's enterprise software better integrate with Salesforce, as well as a commitment between the companies to use each other's products.

For Salesforce, the aim of the collaboration comes in two parts: the first objective is to use Google's platform to expand its infrastructure internationally; while the second is to integrate its CRM tools with G Suite and Google Analytics.

Google is also extending an offer to Salesforce customers to use G Suite for free for a year.

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The integration between Analytics 360 and Marketing Cloud will help marketers for the first time build custom audiences in Analytics 360 that can be directed to the Marketing Cloud and activated across direct marketing channels.

When questioned on how it was possible to "have two best friends" Salesforce's executive vice president head of business development and strategic accounts Ryan Aytay said the partnership would not affect its relationship with Amazon.

According to the companies, several integrations between G Suite and Salesforce are already in market, including Salesforce Lightning for Gmail, and integrations with Calendar and Google Drive.

Among the new features, customers can move records and reports from Salesforce onto a Google spreadsheet with the click of a button.

"We engineer it with a business-first road map instead of a consumer first road map", he said.

This, Salesforce claimed, will help support the company's growing consumer base across the world as it uses Google's platform for its core services as part of its worldwide infrastructure expansion.

Salesforce Marketing Cloud and Google Analytics 360 integration for one dashboard.

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