Paul Newman's Rolex Daytona is world's most expensive watch ever auctioned

Paul Newman's Rolex Daytona is world's most expensive watch ever auctioned

The Swiss watch - which became known as the "Paul Newman Daytona " - features a cream face with the brand's iconic crown emblem, three black subdials and a tachymeter bezel.

Paul Newman's Rolex Daytona broke records when it became the most expensive watch ever to be sold at auction.

After a 12-minute bidding war, Newman's former property went to a buyer on the phone who wants to remain anonymous, Phillips said.

After that, the trail of the watch goes cold until Cox brought it to Phillips to auction with a portion of the proceeds going to benefit the Nell Newman Foundation and Newman's Own Foundation.

Probably. But, with so much attention paid to celebrities today, it's no wonder that the Paul Newman Rolex Daytona went for an insane US$17 million.


The word "DAYTONA" appears in red above the middle subdial.

Aurel Bacs, senior consultant for the Phillips in Association with Bacs & Russo joint venture, said the auction made the highest total ever achieved for a watch auction in the US. On the back is inscribed DRIVE CAREFULLY ME, the "me" referring to Joanne. The Phillips auction house explains it very clearly, especially the part about how the watch seemingly disappeared in 1984 before popping up again decades later. "If you wind it, it tells pretty good time, '" Cox told the Wall Street Journal.

The previous record for a Rolex at auction was set in May when the Bao Dai Rolex sold for more than US$5 million, also by Phillips, and the previous record for a wristwatch at auction was US$11 million for a Patek Philippe ref. 1518 timepiece, also by Phillips.

Officially called the Rolex Oyster Cosmograph Daytona, the watch was renamed after Newman wore it in 1980.

The Newman Rolex sold at a hammer price of $15.5m, and the premium-inclusive $17.8m (£13.6m) is an auction record for a wristwatch.

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