Now You Can Order Food Through the Facebook App

Now You Can Order Food Through the Facebook App

You find a restaurant on JustEat, Deliveroo or any number of similar sites and apps, select your food and wait. Facebook aggregates services like and DoorDash, as well as restaurants like Five Guys, Papa John's, Panera Bread, and Chipotle.

"We're just trying to make it easier for people", said Alex Himel, a Facebook vice president. Tapping the "Start Order" button begins the actual process of choosing what you want, and then there'll be the choices of pick-up or delivery depending on the restaurant. But it's not at all what you might think; Facebook hasn't created its own answer to Seamless, which would be massive news for the restaurant industry. And now you can do it on Facebook too. Same goes for Caviar and some other options, so you'll still need to open those apps separately to know which restaurants use them and place an order. The company announced today that users in the U.S. can use the platform to order food for takeout and delivery. It's part of Facebook's attempt to get you to stay within the clutches of its app empire, rather than allowing you loose to do something as mundane as feed yourself.

A year back, the company has said its US users would be able to order food through a restaurants' Facebook page.

As Facebook explains it, ordering food is a natural next-step for the company.

Today, Facebook confirms that the Order Food option has been in testing since previous year, and, after adding more partners and responding to user feedback, it's rolling out across the all users on iOS, Android and desktop.

Facebook is taking a cue from (AMZN), which recently announced a partnership with Olo, a provider of order and pay technology to thousands of US locations.

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