Humble Bundle Accounces Acquisition by IGN; Will Continue to Operate Independently

Humble Bundle Accounces Acquisition by IGN; Will Continue to Operate Independently

It's unclear for now where Humble Bundle will go in the near future, or if IGN's ownership over Humble Bundle will impact reporting from the media company.

In its announcement post today, Humble Bundle said that things will continue as normal for Humble Bundle and the products it now offers - it'll just have more resources at its disposal thanks to its new owner.

Over the last seven years, Humble Bundle has raised more than $100 million for both independent game developers and a wide range of charities, from the American Red Cross to Wikimedia.

Media giant IGN announced today that it has acquired Humble Bundle, the company best known for selling packs of indie games at pay-what-you-want prices.

"We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity", writes Humble CoFounder and CEO Jeffrey Rosen.

In a conversation with Gamasutra, IGN Executive Vice President Mitch Galbraith and Humble Bundle co-founder John Graham commented on the deal. "The idea is just to feed them with the resources they need to keep doing what they're doing". It would raise warning flags anytime IGN reviewed or even featured a game that is sold or published by Humble Bundle. With IGN backing it, Humble Bundle will be looking to branch out into game publishing as well. "Because of the shared vision and overlap of our customer bases, there's going to be a lot of opportunities". However, there is the worry that with IGN having such a large audience, it could give games that are available via Humble Bundle's storefront extra coverage and preferential treatment. What will happen to Humble Bundle remains to be seen but there's usually always changes when there's an acquisition.

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