Gucci CEO Says the Luxury Brand Is Done Selling Fur

Gucci CEO Says the Luxury Brand Is Done Selling Fur

Christine Centenera wearing brown Gucci fur coat outside Maison Margiela on March 1, 2017 in Paris, France.

The fashion house's remaining fur clothing will be sold in an auction with the money made donated to the animal rights organisation Humane Society International and LAV, an organisation that initiates legal actions to assert animal rights.

Gucci now joins the ranks of other luxury brands like Stella McCartney and Giorgio Armani in being cruelty-free.

It's a happy day for our furry friends everywhere - luxury label Gucci has announced that it will be going fur-free.

"Technology is now available that means you don't need to use fur", Bizzarri told Vogue.

As such, the brand will no longer use any type of animal fur including, coyote, mink, fox, rabbit or karakul, which is a breed of domestic sheep.

"Gucci's commitment follows a long-standing relationship with The HSUS and LAV-members of the global Fur Free Alliance, a coalition of more than 40 animal protection organizations working together to end the fur trade", The Humane Society said in a press release. The fashion house announced on Wednesday that it will eliminate fur from all future collections, beginning with the spring/summer 2018 season.

Anti-fur protesters have been known to demonstrate outside catwalk shows at fashion weeks around the world to call for an end to practices many see as cruel to animals, and luxury goods buyers - especially younger generations - have become more sensitive to environmental issues, too.

FFA Chairman Joh Vinding said: "For decades, animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages".

"Gucci going fur-free is a huge game-changer", she said in a statement.

Animal rights organization PETA (People for the Ethical Treatment of Animals) has long protested against fur in fashion and welcomed the news on Twitter.

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