Chrome will let you mute sites, block autoplaying videos in the future

Chrome will let you mute sites, block autoplaying videos in the future

"These changes will give users greater control over media playing in their browser, while making it easier for publishers to implement autoplay where it benefits the user", the blog post reads.

Wondering what Chrome considers as "showing interest in autoplaying videos?"

Google isn't killing all autoplaying video, just those that it or the user deems unwanted.

"These changes will also unify desktop and mobile web behavior", writes Google software engineer Mounir Lamouri, "making web media development more predictable across platforms and browsers".

In Chrome 63, which will roll out sometime in October, users will finally have the option to disable autoplay videos on individual sites, and the browser will remember their decision across sessions.

The muted playback of auto-playing videos and other media will start in Chrome 64, which is scheduled to be available for the general public starting in January 2018-with a beta version of the quieter web browsing experience available in December.

"This site muting option will persist between browsing sessions, allowing users to customize when and where audio will play", Google said. While the content they offer can sometimes be useful, they can also be quite jarring when users aren't expecting them.

With Google Chrome 64, Google has now taken the next major step forward. It's not so much the video, but the sound from the video that is truly aggravating.

The latest version of the Google Chrome web browser now is Chrome 61. The same features will be in canary and dev as well, and these browsers will send telemetry back to Google about how people use the muting feature.

The upcoming Google Chrome feature won't block every advert, but will block ones that are deemed unacceptable.

Google, which refers to the ad-blocker as an ad "filter", is using a list of unacceptable ad types provided by the Coalition for Better Ads, an advertising industry trade group.

"For example, it prevents pop-ups in new tabs based on the fact that they are annoying".

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